AK Fresh 2.0

So, I decided after a while AK Fresh was an incredibly stupid name, so it's gone. BlogTraction is pretty lame, but I'm just gonna leave it at that until I'm inspired.

Made a discovery this morning. What's the one good thing about having to get up with a crying baby at 5am every day? It's a great time to actually post to your blog. Maybe I'll actually do this.

So, got an email from the Web 2.0 Expo looking for an agency to do a campaign for them. They found Traction online and liked our work. I was talking to someone about it and they asked "What is Web 2.0 anyway?" For a split second, I looked at him like he just asked me "What is a banana anyway?" Quickly, I realized .oO( Boy, just because the closest thing I have to a hobby is reading advertising, technology and business magazines in the can, doesn't mean this stuff is mainstream. )

And of course, I didn't have an eloquent definition at the ready for him, because this stuff is murky territory.

So, for the uninitiated, this is what you need to know.

1. People really like to argue and wax poetic about what Web 2.0 is, what Web 2.0 means, and whether or not Web 2.0 really exists.

That being the case, I'm gonna just skip it and talk about a few trends in technology that affect what advertisers, marketers and/or web developers need to know and understand these days.

Shit. The baby woke up. I guess that will be my next post.