“What differentiates us is that we're thinking about how the marketing landscape works in a world where the funnel no longer exists, and we're creating plans that not only move people toward conversion but toward a conversation,” said Adam Kleinberg, CEO of the San Francisco-based agency. “We believe everything is interactive.”Check out the rest of the article here.
We're drinking champagne again this week! BtoB Magazine just named named Traction runner-up for Interactive Agency of the Year for 2010. This on the heels of our winning Agency of the Year for 2009. Here's a snip from the article: