I'm actually surprised to find that a number of B2B marketers are soliciting content from their customers. I don't know why. Just kind of always thought of these guys as the type to be late-adopters when it comes to innovative marketing ideas.
Anyhow, BEA is asking people to nominate Liquid Thinkers for a chance to win groovy prizes like a year's supply of water for your office or $500 donation to your favorite charity. Presumably, they'll use these nominees in a ad campaign. I don't know how "Web 2.0" this idea is, but it is pretty neat. Maybe I'm just enamored by all their pretty red liquid pictures.