My good pal, Dave Smith, over at Mediasmith, just sent out his latest issue of the Anvil. Smart cookie, that Dave. He talks about measuring engagement online. Says marketers need to stop looking at CPMs (cost-per-thousands) and start looking at CPWs (cost-per-whatever you are trying to measure).
Sell that to the metrics junkies out there in marketing land.
Hey Adam-
ReplyDeleteI really enjoy your insightful comments and opinions on the industry, trends, etc. It is refreshing to read from someone as smart and knowledgable as you. Also, I really dig your hot package, you sizzlin' semitic hunk of man meat.
Sincerely-
Ben Dover
Um, thanks.
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