Now, here's user-generated content (UGC) taken to a new level. IBM has a program going with National Geographic called the "Genographic Project." Most marketers who have dabbled with UGC ask their online communities to submit a video or a design or to write something. IBM and Nat'l G. are asking for participants to submit a cheek swab to help map global DNA patterns. They're actually selling the kits to swab your cheeks with for a hundred bucks. Interesting, but bizarre.
Interesting that IBM is also trying to share their marketing with the masses, by making it fun. Check out System i Cafe and Angus the IT Chap. This is separate and distinct to the "System i Resource Center" that lives on their website.