I delivered a webinar yesterday for my alumni organization title the World has Changed: Marketing to the Millennial Generation. Someone asked me for some resources or links that I'd recommend to get a better understanding of this generation and emerging marketing tactics. I promised to post some links on my blog, so here are a few suggestions:
Millennials Rising: The Next Great Generation This is a few years old now, but was the definitive text that coined the term "millennials" and first examined the fundamental traits that made them unique
Grown Up Digital This was the book I talked quite a bit about during my presentation. I saw the author speak at the Web 2.0 Summit a few years back and basically discuss the outline of this book. It really hones in on the impact of being the first generation to grow up as digital natives.
Wikinomics Same author as Grown Up Digital. This is not about millennials, but about the collaborative economy we live in today and the best book I've read on the underlying trends behind "Web 2.0."
Mavericks at Work Great book about brands who are thriving in the new world and doing things differently from the inside out. I think it's a must-read for all brand marketers.
Buzzmarketing Fantastic book about doing more with less. The best media you can buy is the media you don't pay for.
MIllennials Incorporated Haven't gotten to this one yet, but it's on my reading list.
iMedia Connection Great publication with loads of contributions from thought leaders in the emerging media and marketing space. I blog there and write the occasional feature piece.
Putting your content where it matters An article I wrote about how to reach consumers effectively in the emerging marketing world.
To download the powerpoint slides from my webinar, click here and then scroll to the bottom of the page to: “Attendees: Click Here."