PRESS RELEASE: Traction named top interactive agency by BtoB Magazine

We're shouting from the rooftops and cracking the champagne over here at Traction. BtoB Mag just named Traction THE NUMBER ONE INTERACTIVE AGENCY IN AMERICA. Wowsa.

Here's the press release:

Traction Named #1 Interactive Agency for 2009 by BtoB Magazine

SAN FRANCISCO – April 7 - Despite the turbulent economy, San Francisco interactive ad agency, Traction has had a year of new account wins, growth of existing accounts, award-winning marketing innovation and now, has been recognized by BtoB Magazine as the top interactive agency in the United States for 2009.

Traction’s billings soared by over 60% in 2008, fueled by new client wins for business-to-business clients such as Adobe, California Bank & Trust, Message Systems and Egencia (an Expedia company), and consumer brands like Walmart.com, CamelBak, AAA and DriversEd.com. The agency also saw additional revenue from growth of existing accounts, including Sun Microsystems.

Traction also has confidential relationships with one of the largest financial institutions in the U.S. and one of the most celebrated consumer electronic companies in the world.

Each year, BtoB names the top business-to-business agencies in the country. Traction was selected as the winner in the Interactive Agency category. Digitas was the runner-up in the category.

BtoB’s selection criteria include new account wins, growth of existing accounts, quality of campaigns and marketing innovation.

"We are a creative agency with a digital core. We are strategic in everything we do and see every point of contact between brands and their customers as interactive," said Adam Kleinberg, co-founder and CEO of Traction, winner of the interactive agency category, "we’ll use print or television, but view them as part of an interactive experience that always drives consumers online. What we do is design experiences—brand experiences, social experiences and user experiences—that seamlessly move people from awareness through conversion."

Traction’s main areas of focus in 2009 were providing a clear path to ROI for every engagement and developing best practices for emerging media channels. "We knew that for us to be successful, we had to become a metrics powerhouse so we could provide the value they need," said Kleinberg. "For our clients to be successful in a changing media universe, they also need to provide value to their customers. Innovation has been the key to make this happen—for both our agency and the brands we’re privileged to work with."

You can read the special report, 'BtoB' Top Agencies Report: Not all gloom and doom, in its entirety at http://tinyurl.com/btob-topagencies. Traction is featured at http://tinyurl.com/btob-traction.

About Traction
Traction is a creative agency with a digital core. Founded in 2001, the agency has crafted interactive marketing programs for Adobe, CamelBak, Clos du Bois, Sun, Virgin Mobile and Walmart. To view Traction’s work, visit www.tractionco.com or follow us on Twitter at www.twitter.com/traction.


  1. Nice! Congratulations to you and your team, Adam!
    Remi, Mastermind | PR

  2. Congrats, Adam & Traction. You've earned your bubbly.

  3. Nice work! Congrats on your success. Have a glass of bubbly for me!

  4. Congratulations! I'm glad to have had the chance to work with you guys when I did, before your billing rates were equal to your talent!


  5. You guys rock! Congratulations to all of you. Your hard work has paid off! Enjoy that champagne...

    Amanda Brooks, Atlanta GA

  6. Hot Stuff! Many many congrats! You deserve every drop of that champagne. I happy to be able to say "I knew you when." Now you are all famous - and I love it!

    JoAnna Brandi

  7. You guys are top notch! Congratulations!

  8. Champagne? That's it? No toaster ovens? Balloons? Trips to Niagara Falls?

    [Well done, team (with especially big smooches to Theo and Ree-née). I'm not surprised--but I am thrilled.]

  9. Congrads to Adam, Theo, and the rest of the team at Traction. Back in 1997/98 I had the opportunity to be a Creative Director for two of the now famous Traction founders. I'm glad I didn't disillusioned you. For nearly a decade. I've shared to others how those guys in San Francisco are doing it right. Steady and surely.

  10. Adam,

    Congrats! Fantastic!

  11. All the fight went out of Alice though sheknew all the kids were at the end of the hall, watching. Stephanie sighed and got into Ziggys old Chevy whichshe was sure was as old as that cow Bessie.
    illustrated sex stories post
    reverse interracial stories
    boy interracial stories
    free long adult sex stories
    sex sluts erotic stories
    All the fight went out of Alice though sheknew all the kids were at the end of the hall, watching. Stephanie sighed and got into Ziggys old Chevy whichshe was sure was as old as that cow Bessie.


Note: Only a member of this blog may post a comment.