This blog has been created for the express purpose of releasing the pressure build-up in my brain. I read too much. I think too much. I must vent. It's about advertising, sorta.
1.17.2008
Real live UGC
Our client Livescribe got their first real live UGC. Kind of weird, but gotta love it:
Hey! That's my video!!! It's cool to see it on another site! I created it for a "contest" that Livescribe was having. They were wanting to hear how people would use their new "smartpen", and the post they liked the best would win one. Everyone was posting quick narratives, and they were all sounding alike, so I decided to get a little goofy and weird. Given the time and resources I had, I put this together in about 2 hours or so. I thought it'd make my "entry" stand out from the rest of them.
Unfortunately, I didn't win, but it was still fun to make, even if it is silly, weird, and goofy. The winning entry was a "super hero", and I'm sure the smartpen she won will be put to excellent use (much nobler purposes than resolving todo lists and fights with your wife, or saving your neck when your mind runs off with an idea and gets carried away during a client meeting). You can see her entry here: "Smartpen Helps with Crime- Fighting"
I'm glad you found it and thought it worthy enough to post(even with it's eccentricities, quarks, and silliness).
By the way, I love the ad campaign that Livescribe has . . . it's pretty cool and is creating some great buzz (as seen on Livescribe's webpage and their Facebook group).
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ReplyDeleteHey! That's my video!!! It's cool to see it on another site! I created it for a "contest" that Livescribe was having. They were wanting to hear how people would use their new "smartpen", and the post they liked the best would win one. Everyone was posting quick narratives, and they were all sounding alike, so I decided to get a little goofy and weird. Given the time and resources I had, I put this together in about 2 hours or so. I thought it'd make my "entry" stand out from the rest of them.
ReplyDeleteUnfortunately, I didn't win, but it was still fun to make, even if it is silly, weird, and goofy. The winning entry was a "super hero", and I'm sure the smartpen she won will be put to excellent use (much nobler purposes than resolving todo lists and fights with your wife, or saving your neck when your mind runs off with an idea and gets carried away during a client meeting). You can see her entry here:
"Smartpen Helps with Crime- Fighting"
I'm glad you found it and thought it worthy enough to post(even with it's eccentricities, quarks, and silliness).
By the way, I love the ad campaign that Livescribe has . . . it's pretty cool and is creating some great buzz (as seen on Livescribe's webpage and their Facebook group).
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