I'm almost embarrassed to be sitting in the Microsoft Office blogger lounge at MacWorld—but they've got free M&Ms, so what can you do?
MacWorld is feeling kind of tame this year. The new skinny laptops are awesome, but the energy here doesn't seem as pervasive as it has in the past. The coolest thing I've seen so far is actually Adobe's demo of Bridge. Basically makes the workflow (their term, but a good one) of linking and placing files between apps a way smoother and more powerful process. I feel like they haven't articulated the benefits of upgrading to CS3 very well, but seeing it in action, the productivity improvements are very clear. Good stuff.
Other than that, just the standard plug-ins, project management software, iPod cases of years past. I'll keep looking.