At the main session for the iMedia Agency Summit today—talking about digital media strategies in a down economy. Obviously, the good news is online is still growing (11% in the 3rd quarter). One recent study says still expecting 18% growth in 2009. We've all got these gadgets from a company called myxer that let us vote in real time and they're posting results. According to the folks in this room...
37% expect budgets to remain the same (about the same say it'll go up and down)
43.9% think biz's are projecting growth in 2009
47.2% think digital media will grow 10% in 2009 (plus another 10 or so % who think it'll grow more)
80% of people here have direct access to the c-suite
68.7% think agencies and publishers think there's decent collaboration
87.6% want to wait til the bar opens to have a big group hug
CEO of Havas up next...
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