The User-Generated Content Chronicles: Netflix seeks a NetFix

Netflix is offering a million bucks to anyone who can help improve the quality of its movie recommendations by 10%. First I've seen a user-generated backend program, but I think it's smart as hell for them to challenge people. There's a lot of smart developers out there with wacky algorithms floating around in their head. I'm sure they approached a bunch of giant agencies who wanted to charge them way more than one million to make that kind of a leap. I think this is a good bet for NetFlix.