This blog has been created for the express purpose of releasing the pressure build-up in my brain. I read too much. I think too much. I must vent. It's about advertising, sorta.
Lightfull in the news...
Traction's new client, Lightfull Foods, just got some ink in Business Week. Traction just helped them redesign their packaging as a first step toward helping them buid a brand for their tasty "Satiety Smoothie." And before you ask, it means you're full.