Marketing Megatrends redux

The "5 Marketing Megatrends You Cant Ignore" article I wrote for iMedia last week has gotten quite a bit of buzz. I did a search on twitter and nearly 400 people have tweeted about it since it was released on Monday (writing this on Wednesday). It's fascinating how Twitter allows you to watch something "go viral" in real-time.

It's also spawned a few interesting blog posts around the web. I thought I'd collect a few links to them here.

When Do Megatrends Matter? by Small Business Labs:
"What's interesting about these "new" megatrends is all have been talked about, at least in the trends community, for many years - even decades. This does not mean the list is bad or late. Trends take a long time to reach the point where they matter.

One of the key indicators that a megatrend is starting to have broad impact is discussion and activity across multiple disiplines. All of these trends have reached that point - and all of these trends matter or are starting to matter to small businesses."

Five “Megatrends” to Watch by Ed Lee at Blogging Me Blogging You:
"For discussion: is mass collaboration the answer for pervasive distrust in big corporations? It is interesting that big corporations are deliberately using social media to both seem smaller and encourage that collaboration.

We use the following formula when explaining this stuff to clients:

Engagement = Transparency + Co-Creation

5 Marketing Megatrends by Healthcare Strategist
"#4 is, I think, under-appreciated in health care. Doctors and hospitals like to think of themselves as the last of the white hat-wearing good guys, and maybe they are. But trust is a funny thing - built over decades and lost overnight. Screw it up and watch the laser beam of populist rage move from Wall Street to Medical Avenue."

sarica’s posterous
"I like the difference the author establishes between "regular" trends and "mega" trends, this is a quite interesting article... althought it takes a small effort to read it."

Five Megatrends--and how they are shaping crisis communication
"I'm once again stealing brilliance from others, but, hey, isn't that what blogging is all about?
Here's a very insightful article about the Five Megatrends impacting marketing. But these are also impacting crisis communication and the way we think, work, socialize and exist together in community. So here is my crisis communications take on these big ideas..."

Megatrends also drive new funding models
"I would say #1, #3 and #4 are exactly things we thought when we founded Grow VC. 1. Collaboration is needed for funding. 3. New funding models must be global. 4. Startups are important for growth and entrepreneurs don’t feel that large VC’s and banks are always the best source to get funding. I think #2 and #5 are also linked to the funding world.

We can always be sceptical with trends and especially with megatrends. But together with very practical experiences from the startup world, I see these trends are definitely shaping the funding models of the future."


  1. it was a great essay Adam - thoroughly deserving of the link/twitter love it got! in response to your comment over on my blog, i'm not sure whether mass collaboration is the answer to pervasive mistrust either, but it sure will go a long way to narrowing the gap...

  2. Adam: I think your list is so popular because the trends you identify are impacting a wide range of people, functions and businesses.

    For example, I find it very interesting that the blog quotes you list above come from a cross section of areas - health care, small business, marketing, crisis communications & funding models.

    Nice job on the list.


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