Conversational Marketing meets Experiential Marketing

The CEO of Meetup.com just announced that they are allowing brands to sponsor real life meet-ups that are organized on their site. He's on a panel discussing how conversational online marketing is being integrated into real world experiential marketing. I think this is going to be an emerging trend we see articulated in the media. 

This is the same premise behind the work we proposed to GM earlier this year (sadly, they took our thinking and executed with their retainer agency). Pontiac needed to get people in cars, so we showed them an idea called Karaoke Cab, where we put karaoke machines and video cameras in cars and gave people free rides in exchange for them singing on camera on the way. Then we were going to upload the video to the web and give people a mechanism to invite their friends to vote for them to win a Pontiac Vibe. Something we're going to see more of as brands look to inject themselves into consumer conversations—and avoid huge media expenditures— over the coming months.