This blog has been created for the express purpose of releasing the pressure build-up in my brain. I read too much. I think too much. I must vent. It's about advertising, sorta.
I just was looking at a survey taken of marketers who recently went through an agency review. When asked what "area of marketing communications you are most interested in at present?", the #1 answer was "brand experience/experiential marketing" at 53%. This beat "buzz and word-of-mouth (31%) and even topped online marketing (47%). Food for thought.